Webinar Recap: Risks Facing Writers From AB5

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This week Reform California, a 527 political action committee that fights things like tax hikes, held a webinar around AB5. Writers and other independent contractors have heard their fill on AB5 over the past year. Social media is full of groups against AB5 and personal accounts of people who have lost work due to AB5…. Continue Reading


Top 9 holiday gifts for content writers & copywriters

The heart of any content marketing campaign includes content: articles, eBooks, case studies, and so on. And because rising above all the other content out there is about as easy as finding your best friend in a packed football stadium, it better be good! If you’re writing direct mail, lead generation emails or web copy,… Continue Reading


Lessons learned from the MarketingProfs B2B Marketing Forum

A little more than a week has passed since Ann Handley and the MarketingProfs team came to San Francisco for its annual B2B Marketing Forum. This was my first year attending and I’m so glad I did! Over three days in November, more than 1,000 marketing leaders came together to learn, network and share marketing… Continue Reading


How to write sponsored content that rocks like Dökken

In the San Francisco and Houston Chronicle, Wall Street Journal, New York Times and many other publications, you’ll see sponsored content mixed with reported articles. It’s hard to distinguish sponsored content from editorial. That’s the point. Sponsored content, aka native content, is intended to blend with editorial on the page. (Hence the word “native.”) The difference? Money… Continue Reading