I think of copywriting as three parts science to one part art. Effective copy motivates readers to click, sign up, buy, or take other action. Let us give your organization results-driven copy that gets your message across.

I cater to both B2B and B2C audiences. If you’d like a fresh spin on your newsletter copy, webpage copy, landing pages, lead generation emails, product one-sheets, brochures, sales letters, advertorials, special reports, direct mail, and/or other collateral, let’s talk.

Current and recent clients include Maetrics, Stanford Health Care, Morgan Lewis LLP, Law Offices of David G. Smith, Maetrics, and Experience Kissimmee, among others. Below are a few samples. (Others provided on request.)

Contact me today to find out about my content packages, which include asset (white paper, case study, etc.) + landing page + emails.

 

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Copywriting Portfolio

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Healthcare, Medtech & Medical Device Copywriting

 

• Biorasi: Therapeutic Areas-Rare Disease
  Webpage for Biorasi, a premier CRO
• Prepare for Success: Building a Telemedicine Program that Lasts
  Webinar script for Healthcare Dive’s Brand Studio and eVisit. Developed outline, wrote moderator script, developed talking points for speakers and wrote copy for visuals.
• Maetrics: Compliance Agiligy + Global Acumen
  Brochure for Maetrics Life Sciences Consulting
• Health is Wealth: why community conditions are so vital to health
  Native article, Well Being Trust. Registered 400,000 impressions, had great scroll depth, and readers spent nearly 2 minutes reading.
• How Providence St. Joseph Health uses research to advance quality care
  Native article, heavily branded, Providence St. Joseph Health. Read the case study about the results.

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Legal Copywriting

• Grace E. Speights
  Morgan Lewis LLP, lawyer bio
• Labor/Management Relations
  Morgan Lewis LLP, practice area description

 

 

 

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Other Industries

• • • • • One way Big Dog Ranch Rescue plans to save all dogs
        • Sponsored content for Hearst. Received 2.75 million impressions. Average scroll depth was 80% – nearly double the benchmark of 43%. Picked up by NY Daily News, ABC Local, NY Post, BBC, ET Online, MSN and CNN.
        • Natural vs. Engineered Surfaces: What’s Best for Your Home?

      Sponsored content for Hearst. As a result of its campaign, readers spent 335 hours in front of the brand (IRG), reading content with a scroll depth of 91% and over 1 million impressions.

      • • • • • • • Designing a Distributed Cloud Database for Dummies
                    Webinar landing page, DataStax
                  • How to Power Innovation with Geo-Distributed Data Management in Hybrid Cloud
                    Webinar landing page, DataStax
                  • Fight Camp
                    Direct mail self-mailer, Fight Camp
                  • DataStax News: DSE6 Outperforms Cassandra
                    Lead generation email, DataStax
                  • Summer Promotion
                    Lead generation email, Golden State Overnight (GSO)

       

      Other clips provided on request.

       

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      Ready to discuss your next project?

      Contact Me Today!

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