Effective copywriting blends art, science, and empathy. OWB gets to know your brand, product(s), and audience to develop marketing materials that inspire action.

As an experienced copywriter, I produce:

Landing pages
Website copy
Copy for brochures & other collateral
Sales & educational materials
Lead generation emailsNewsletters, and more

Want someone to manage your brochure, report, or promotional medical materials from start to finish? I’ll liaise with your staff and/or bring in my trusted partners. Need a versatile writer who can target both patients and professionals? Let’s chat.

Get in touch to find out how I can support your next marketing or medical communications project.

Copywriting Portfolio

Healthcare, Medtech & Medical Device Copywriting

• • • • • Biorasi: Therapeutic Areas-Rare Disease
          Webpage for Biorasi, a premier CRO
        • Sustainable Packaging Opportunities in Life Sciences

      Webinar script for BioPharma Dive’s Brand Studio and TemperPack. Developed outline, wrote moderator script, developed talking points for speakers and wrote copy for slides.

    • Prepare for Success: Building a Telemedicine Program that Lasts
      Webinar script for Healthcare Dive’s Brand Studio and eVisit. Developed outline, wrote moderator script, developed talking points for speakers and wrote copy for slides.
    • Maetrics: Compliance Agiligy + Global Acumen
      Brochure for Maetrics Life Sciences Consulting
    • Health is Wealth: why community conditions are so vital to health
      Native article, Well Being Trust. Registered 400,000 impressions, had great scroll depth, and readers spent nearly 2 minutes reading.
    • How Providence St. Joseph Health uses research to advance quality care
      Native article, heavily branded, Providence St. Joseph Health. Read the case study about the results.

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    Legal Copywriting

    

    • Grace E. Speights
      Morgan Lewis LLP, lawyer bio
    • Labor/Management Relations
      Morgan Lewis LLP, practice area description

     

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    Technology & Other Copywriting

    

    • One way Big Dog Ranch Rescue plans to save all dogs
    Sponsored content for Hearst. Received 2.75 million impressions. Average scroll depth was 80% – nearly double the benchmark of 43%. Picked up by NY Daily News, ABC Local, NY Post, BBC, ET Online, MSN and CNN.
    • Designing a Distributed Cloud Database for Dummies
    Webinar landing page, DataStax

    • How to Power Innovation with Geo-Distributed Data Management in Hybrid Cloud
    Webinar landing page, DataStax
    • Fight Camp
    Direct mail self-mailer, Fight Camp
    • DataStax News: DSE6 Outperforms Cassandra
    Lead generation email, DataStax

    Other clips available upon request.         

    Ready to discuss your next project?

    Contact Me Today!