The medical device and B2B pharma/biopharma industries are highly complex, regulated, and competitive. To attract—and keep—the attention of discerning scientists, physicians, and other decisionmakers requires content with facts, not fluff. It requires high-quality, accurate content that answers your audience’s questions or provides solutions to the challenges they face every day.

Since 1999, I have created engaging content on complicated topics. Today, I partner with clients to understand their content marketing challenges and develop realistic solutions. While I do create top-quality content, I take that one step further to help you achieve better outcomes from your content marketing efforts.

Don’t have a designer? Don’t worry. I’ll bring in one of my trusted colleagues. Need an SEO specialist? I know someone who works that magic.

Possibilities include:

Articles 
White papers
Case studies/customer success stories
Ghostwriting/Thought leadership
eBooks
Website copy
Abstracts
Webinar & video scripts
Ask me!

I also create landing pages, newsletter copy, slide decks, and other copy that works in partnership with your content to generate quality leads and sales. Visit my copywriting page for info.

                                                               

Content Writing Portfolio

Medical Device, Pharma/Biopharma, & Healthcare Content

• • • • • • The CRISPR Revolution: How Gene Editing Technology is Accelerating Cell and Gene Therapy
            White paper for BioPharma Dive StudioID, sponsored by Synthego, January 2021
          • LC-MS/MS: An Emerging Approach for Host Cell Protein Profiling    White paper for Alliance Pharma, April 2022
          • CMS Coverage Playbook: How to Secure IDE Clinical Trial Reimbursement                                                                                                White paper for Avania, June 2021
    • Diversity in Clinical Trials: What Needs to Happen to Make It Happen
      Report for SCORR Marketing, September 2021
    • Disinfection Validation: How to Classify and Validate Your Medical Device Disinfection Process
      White paper for Nelson Laboratories, 2021
  • • • • A World of Information: Flow Cytometry Advantages in Immunotherapy Clinical Trials
          White paper for Cerba Research, 2021
        • Medmarc Helps Global Dental Distributor Avert $8 Million Lawsuit                                                 Case study for Medmarc, 2020
      • Continuous EEG Monitoring Helps Detect Unusual Brain Patterns in Real Time for Neurocritical ICU Care
      • University Hospitals newsletter article, Summer 2019
      • Risk-Based Quality Management: What It Is & How Technology Can Drive Change
        White paper for BioPharma Dive Brand Studio, sponsored by Remarque Systems, January 2020
      • Special Delivery: How a specialty pharmacy and a PBM worked together to deliver life-saving treatment in record time
        Healthcare Dive Brand Studio article sponsored by Biologics by McKesson, February 12, 2019
      • CMO FDA Regulation: Are CMOs Regulated by the FDA?
      • Part 2 of a 3-part CMO series for Medmarc, August 2020
      • Medmarc through the years: 1979-1989
        The first in a three-part series for Medmarc, 2019
      • Coats of Honor: Medline helps restore health and hope to a Haitian community
        Medline, Threads magazine, Issue 7, 2018
      • Puppy Love: Animal-assisted therapy brings smiles to children healing from trauma and mental illness
        Medline, Threads magazine, Issue 5, 2018
      • Standard of Excellence: With two MIR certifications, Sentara Healthcare is leading the industry in infection prevention
        Medline, Threads magazine, Issue 4, 2018
      • Unique Device Identification (UDI): The Current Landscape and the Benefit of Early Compliance
        White paper for Maetrics Life Sciences Consulting, 2016

  To read some of my reported stories, click here.

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  Healthcare Technology Content

  

  • • • • • HTM Employee Retention Survey: Amid Brain Drain and the Great Resignation, HTM Must Focus on Value

        News article for AAMI, June 2022

        • The Enterprise Mobility Solution: How the Right Mobile Solution Can Maximize Staff Productivity, Improve the Patient Experience and Enhance Your ROI 
          HIMSS Media white paper for Honeywell, November 2020
        • Cloud Transformation Roadmap: The Key to Successful Analytics Starts in the Cloud
          Healthcare Dive Playbook sponsored by Cloudbakers, November 2020
        • Measuring Medical Affairs: Improve Value and Performance with Patient Data
          BioPharma Dive Playbook sponsored by Komodo Health, May 2020
        • Demonstrating Evidence: How to use real-world oncology data for clinical and commercial success
          Healthcare Dive branded article for Biologics by McKesson, February 12, 2019
        • Leveraging a Data Platform to Support Patient Engagement
          HIMSS Media Flash for Healthcare microsite sponsored by Pure Storage, January 25, 2018
        • Leveraging the Data Platform for Healthcare
          HIMSS Media Flash for Healthcare microsite sponsored by Pure Storage, August 31, 2017
        • The Changing Face of Outsourced Revenue Cycle Management
          eBook for Cerner RevWorks
          
        • Intermountain Healthcare: the Benefits of Leveraging a Data Platform
          Case study for Pure Storage in partnership with HIMSS Media

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