Top 9 holiday gifts for content writers & copywriters

The heart of any content marketing campaign includes content: articles, eBooks, case studies, and so on. And because rising above all the other content out there is about as easy as finding your best friend in a packed football stadium, it better be good! If you’re writing direct mail, lead generation emails or web copy,… Continue Reading

Too Many Hyphens

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In one of my favorite movies ever, Amadeus, a king tells Mozart that his latest opera contained “too many notes.” “Just cut a few,” the monarch┬ásaid. Of course that did not go over well with the genius composer. As writers, we often cut a few words, or even a lot of words, to the benefit… Continue Reading