Copywriting

Webinar Recap: Risks Facing Writers From AB5

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This week Reform California, a 527 political action committee that fights things like tax hikes, held a webinar around AB5. Writers and other independent contractors have heard their fill on AB5 over the past year. Social media is full of groups against AB5 and personal accounts of people who have lost work due to AB5…. Continue Reading

Reflections on Six Years of Business

Exactly six years ago today, I put my head down on my desk and bawled. I wasn’t crying a long, snotty cry because I didn’t have any super-fun holiday plans (though it didn’t help). I cried because I had reached a breaking point. I felt stuck in a dead-end job that was making me miserable,… Continue Reading

I Want You to Meet My Team

  The coronavirus pandemic has left more than 30 million Americans out of work and many more either furloughed or underemployed. Small businesses, including micro-small businesses of one (aka independent contractors), are either closing up shop or praying their Economic Injury Disaster Loan goes through. In California, we’ve been sheltering in place since March 17…. Continue Reading

The 4 Ps of Business Success (and 2 to avoid)

I learned one of the most important rules of email etiquette the hard way—by screwing up. That important rule: don’t fire off a snotty email when you’re angry or irritated. Especially when the recipient is a new client. The situation: The new client, an advertising/marketing agency, asked me to write ongoing blog articles for a… Continue Reading

Top 9 holiday gifts for content writers & copywriters

The heart of any content marketing campaign includes content: articles, eBooks, case studies, and so on. And because rising above all the other content out there is about as easy as finding your best friend in a packed football stadium, it better be good! If you’re writing direct mail, lead generation emails or web copy,… Continue Reading

Lessons learned from the MarketingProfs B2B Marketing Forum

A little more than a week has passed since Ann Handley and the MarketingProfs team came to San Francisco for its annual B2B Marketing Forum. This was my first year attending and I’m so glad I did! Over three days in November, more than 1,000 marketing leaders came together to learn, network and share marketing… Continue Reading

7 key differences Between B2B and consumer marketing

Writing for a business audience and writing to consumers require two different approaches. Copywriting generally emphasizes benefits over features: “Our car’s ergonomic seating, with built-in massage feature, works the stress out of your commute.” Businesses interested in investing in new products need to understand the features, as well. The following features might motivate an enterprise… Continue Reading

How to write sponsored content that rocks like Dökken

In the San Francisco and Houston Chronicle, Wall Street Journal, New York Times and many other publications, you’ll see sponsored content mixed with reported articles. It’s hard to distinguish sponsored content from editorial. That’s the point. Sponsored content, aka native content, is intended to blend with editorial on the page. (Hence the word “native.”) The difference? Money… Continue Reading