7 key differences Between B2B and consumer marketing

Writing for a business audience and writing to consumers require two different approaches. Copywriting generally emphasizes benefits over features: “Our car’s ergonomic seating, with built-in massage feature, works the stress out of your commute.” Businesses interested in investing in new products need to understand the features, as well. The following features might motivate an enterprise… Continue Reading


7 filler words that you just don’t need. Really.

Beginning writers do it. Experienced writers do it—pack their sentences with unnecessary “filler words,” making a perfectly clear five-word sentence sound weak, dull and vague. With a discerning red pen (or delete key), eliminate filler words for more powerful copy. Here are 7 common filler words we use all the time and how to get… Continue Reading


Webinar Recap: Writing for the “Christian” Market

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Writer’s Digest recently offered a free webinar titled “How to Land High Paying Writing Gigs in the Christian Market.” Presented by American Writers & Artists Inc., the webinar covered everything from the skills needed to succeed in the Christian business market, to writing and copywriting opportunities available, to tips on how to break in. I’m… Continue Reading