Headlines are not my strong suit. Every article I write has to have a headline, and I struggle to create something snappy and relevant almost every time. This means more than 15 years of headline struggle and probably thousands of words wrestled out of my brain in hopes of finding the ultimate catchy phrase that will interest readers and keep my editors happy. That’s a lot of word struggle!
Thanks to repetition, headline writing has become a little less tortuous, but my skills still need polishing. I recently started working with a client that asks for four headlines per story. Four! I readily agreed, because they are a great client, but I admit the task caused some anxiety in the beginning. One is hard enough, much less four! But the more articles I wrote, the easier it got.
Today, I came across this article in the ASJA newsletter about effective headline writing. While it applies mainly to blogs, the tips (especially #3) can be adopted to help create more effective headlines for feature articles and other content.
Click here to learn how to create headlines that will keep readers reading. Enjoy!