The heart of any content marketing campaign includes content: articles, eBooks, case studies, and so on. And because rising above all the other content out there is about as easy as finding your best friend in a packed football stadium, it better be good! If you’re writing direct mail, lead generation emails or web copy,… Continue Reading
If These Halls Could Talk: A Historical Tour Through San Francisco Recording Studios, originally published in 2006 by Thompson Course Technology, is back in print. It’s available now for $29.95 via The Book Patch at bit.ly/ifthesehalls. Know someone interested in record production, audio engineering or the stories behind the music? They’ll enjoy this. And your… Continue Reading
In the San Francisco and Houston Chronicle, Wall Street Journal, New York Times and many other publications, you’ll see sponsored content mixed with reported articles. It’s hard to distinguish sponsored content from editorial. That’s the point. Sponsored content, aka native content, is intended to blend with editorial on the page. (Hence the word “native.”) The difference? Money… Continue Reading
Beginning writers do it. Experienced writers do it—pack their sentences with unnecessary “filler words,” making a perfectly clear five-word sentence sound weak, dull and vague. With a discerning red pen (or delete key), eliminate filler words for more powerful copy. Here are 7 common filler words we use all the time and how to get… Continue Reading
I’m reading Elizabeth Strout’s Anything is Possible, which is, in a nutshell, about regular people in a small Illinois town coping with dysfunctional childhoods, dysfunctional parents, dysfunctional marriages…stuff pretty much everyone goes through to some extent. Strout hooked me in the first paragraph. How does she do that? I reread the first page to see… Continue Reading
Hi there, It’s been a million years since I’ve posted anything (Really! That long!). In blog time, a year and a half is an eternity, isn’t it? I’m re-appearing to share Megan Sharma’s review on the San Francisco Writer’s Conference. She also offers some good tips on how to get the most out of a… Continue Reading
Yesterday I BART’d myself to Berkeley to attend the Bay Area Book Festival, a weekend-long event filled with author discussions, book signings, film screenings, and an expo featuring book publishers, authors, and writer resources. Books, writers, more books…sounds like my kinda place!
One of my most memorable Christmases ever was in 1995. I was 24 years old and had what was, and likely will always be, the worst year ever. My friends kept me (somewhat) sane, and pitched in on a gift that I will never forget. Fast forward 20 holiday seasons: Live Happy magazine included my story in… Continue Reading
A colleague of mine needed “freelance horror stories.” Wouldn’t you know, one of mine made the cut! Spooky!
A “Make more money in less time” teleseminar provided good business tips and, whether the host knew it or not, for a prosperous life.