Top 9 holiday gifts for content writers & copywriters

The heart of any content marketing campaign includes content: articles, eBooks, case studies, and so on. And because rising above all the other content out there is about as easy as finding your best friend in a packed football stadium, it better be good! If you’re writing direct mail, lead generation emails or web copy,… Continue Reading


Back in print! If These Halls Could Talk: A Historical Tour through San Francisco Recording Studios

If These Halls Could Talk: A Historical Tour Through San Francisco Recording Studios, originally published in 2006 by Thompson Course Technology, is back in print. It’s available now for $29.95 via The Book Patch at bit.ly/ifthesehalls. Know someone interested in record production, audio engineering or the stories behind the music? They’ll enjoy this. And your… Continue Reading


How to write sponsored content that rocks like Dökken

In the San Francisco and Houston Chronicle, Wall Street Journal, New York Times and many other publications, you’ll see sponsored content mixed with reported articles. It’s hard to distinguish sponsored content from editorial. That’s the point. Sponsored content, aka native content, is intended to blend with editorial on the page. (Hence the word “native.”) The difference? Money… Continue Reading


7 filler words that you just don’t need. Really.

Beginning writers do it. Experienced writers do it—pack their sentences with unnecessary “filler words,” making a perfectly clear five-word sentence sound weak, dull and vague. With a discerning red pen (or delete key), eliminate filler words for more powerful copy. Here are 7 common filler words we use all the time and how to get… Continue Reading


How to Engage Readers

I’m reading Elizabeth Strout’s Anything is Possible, which is, in a nutshell, about regular people in a small Illinois town coping with dysfunctional childhoods, dysfunctional parents, dysfunctional marriages…stuff pretty much everyone goes through to some extent. Strout hooked me in the first paragraph. How does she do that? I reread the first page to see… Continue Reading