Marketing dictionary for writers who don’t speak marketing

Many content marketing writers (like me) don’t come from a marketing background. But when you’re part of a content marketing project, you’ll likely find yourself on calls and in email threads with experienced marketers. They speak a different language than you and me. Hubspot Academy’s excellent Inbound Certification helped me learn some of the lingo, but… Continue Reading


7 filler words that you just don’t need. Really.

Beginning writers do it. Experienced writers do it—pack their sentences with unnecessary “filler words,” making a perfectly clear five-word sentence sound weak, dull and vague. With a discerning red pen (or delete key), eliminate filler words for more powerful copy. Here are 7 common filler words we use all the time and how to get… Continue Reading


Webinar Recap: Writing for the “Christian” Market

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Writer’s Digest recently offered a free webinar titled “How to Land High Paying Writing Gigs in the Christian Market.” Presented by American Writers & Artists Inc., the webinar covered everything from the skills needed to succeed in the Christian business market, to writing and copywriting opportunities available, to tips on how to break in. I’m… Continue Reading