How to write sponsored content that rocks like Dökken

In the San Francisco and Houston Chronicle, Wall Street Journal, New York Times and many other publications, you’ll see sponsored content mixed with reported articles. It’s hard to distinguish sponsored content from editorial. That’s the point. Sponsored content, aka native content, is intended to blend with editorial on the page. (Hence the word “native.”) The difference? Money… Continue Reading


Marketing dictionary for writers who don’t speak marketing

Many content marketing writers (like me) don’t come from a marketing background. But when you’re part of a content marketing project, you’ll likely find yourself on calls and in email threads with experienced marketers. They speak a different language than you and me. Hubspot Academy’s excellent Inbound Certification helped me learn some of the lingo, but… Continue Reading