The heart of any content marketing campaign includes content: articles, eBooks, case studies, and so on. And because rising above all the other content out there is about as easy as finding your best friend in a packed football stadium, it better be good! If you’re writing direct mail, lead generation emails or web copy,… Continue Reading
If These Halls Could Talk: A Historical Tour Through San Francisco Recording Studios, originally published in 2006 by Thompson Course Technology, is back in print. It’s available now for $29.95 via The Book Patch at bit.ly/ifthesehalls. Know someone interested in record production, audio engineering or the stories behind the music? They’ll enjoy this. And your… Continue Reading
I’m reading Elizabeth Strout’s Anything is Possible, which is, in a nutshell, about regular people in a small Illinois town coping with dysfunctional childhoods, dysfunctional parents, dysfunctional marriages…stuff pretty much everyone goes through to some extent. Strout hooked me in the first paragraph. How does she do that? I reread the first page to see… Continue Reading
Hi there, It’s been a million years since I’ve posted anything (Really! That long!). In blog time, a year and a half is an eternity, isn’t it? I’m re-appearing to share Megan Sharma’s review on the San Francisco Writer’s Conference. She also offers some good tips on how to get the most out of a… Continue Reading
Yesterday I BART’d myself to Berkeley to attend the Bay Area Book Festival, a weekend-long event filled with author discussions, book signings, film screenings, and an expo featuring book publishers, authors, and writer resources. Books, writers, more books…sounds like my kinda place!
Yesterday I listened to a webinar presented by Writer’s Digest titled “Build Your Author Platform Online: How to Build a Content-Rich Website that Builds a Massive Fan Base.” Author and copywriter Nick Usborne, in conjunction with American Writers and Artists Inc., hosted the hour-long webinar. I learned a wealth (pun intended!) of great information and… Continue Reading
Howdy, I came across this inspiring story from ASJA’s blog and wanted to pass along the positive words. Sandra Yin left a lucrative corporate law job to write poetry. She also wrote about career transition, which ultimately led to a new and more rewarding one. This is exactly the sort of message I needed to… Continue Reading