Top 9 holiday gifts for content writers & copywriters

The heart of any content marketing campaign includes content: articles, eBooks, case studies, and so on. And because rising above all the other content out there is about as easy as finding your best friend in a packed football stadium, it better be good! If you’re writing direct mail, lead generation emails or web copy,… Continue Reading


Back in print! If These Halls Could Talk: A Historical Tour through San Francisco Recording Studios

If These Halls Could Talk: A Historical Tour Through San Francisco Recording Studios, originally published in 2006 by Thompson Course Technology, is back in print. It’s available now for $29.95 via The Book Patch at bit.ly/ifthesehalls. Know someone interested in record production, audio engineering or the stories behind the music? They’ll enjoy this. And your… Continue Reading


How to Engage Readers

I’m reading Elizabeth Strout’s Anything is Possible, which is, in a nutshell, about regular people in a small Illinois town coping with dysfunctional childhoods, dysfunctional parents, dysfunctional marriages…stuff pretty much everyone goes through to some extent. Strout hooked me in the first paragraph. How does she do that? I reread the first page to see… Continue Reading




Webinar Recap: Build Your Platform

Yesterday I listened to a webinar presented by Writer’s Digest titled “Build Your Author Platform Online: How to Build a Content-Rich Website that Builds a Massive Fan Base.” Author and copywriter Nick Usborne, in conjunction with American Writers and Artists Inc., hosted the hour-long webinar. I learned a wealth (pun intended!) of great information and… Continue Reading