OutWord Bound Communications, aka Heather Johnson, is a San Francisco Bay Area-based content marketing writer, copywriter, and freelance reporter with more than 17 years of experience. I cover health IT, medtech, and consumer-related healthcare topics, as well as legal news and issues, real estate, and small business.
Content that engages
Effective content writing helps establish your brand as an authority and builds trust with your customers. Businesses need to consistently publish quality, engaging content to stay relevant in today’s market. But who has time? I do.
I deliver well-written, compelling articles, blogs, white papers, case studies and other content that aligns with your marketing strategy. See some examples here.
Copywriting that inspires action
Unlike content that aims to draw customers in, effective copywriting prompts action, aka sales. My words address your customers’ needs while showcasing your products and services. Copywriting services include web content, brochures, newsletters, direct mail, sales letters, ads, and other copy.
Need metadata? You got it. Want someone to manage your brochure project from soup to nuts? No problem. I’ll liaise with your designer or recommend one for you.
Reporting from experience
A freelance writer since 1999, my work has appeared in MD+DI, Running Times, Triathlete, Runner’s World, Mix, and Gluten-Free Living, as well as custom publications for Mended Hearts, Spectrum Retirement Communities, RE/MAX, and numerous Chambers of Commerce. Content marketing clients include Bank of America, Wells Fargo, Morgan Lewis LLP, and Maetrics, among others.
Get in touch at HJohnson@heatherraejohnson.com to get started on your next project.
Thanks for stopping by!